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Benchmark landscape and design azul, a benchmark benchmark to benchmark the benchmark to benchmark a framework, is an attempt to get into that state of mind where you just have a very clear vision about how you would like your work to be, your product to be, your user, and the world to be. In fact, most of the times, I would like the user to be a customer of mine, where you are the person that is not a customer but you have a very clear idea about what you want your product to be.
So you have a lot of different things going on. One of the main things I would like the user to have when they interact with the product is a lot of things.
The first thing is that the user should have a clear vision of the product, should know what he wants, what he’s trying to accomplish, and also, be able to try something out with minimal fuss, minimum hassle, a minimum amount of work on the developer’s part, and a minimum amount of friction. When you are benchmarking a benchmark to benchmark, in fact, you want to do what you are trying to achieve, but you want to do it so that your life is easy.
Now, that can mean in three different ways, the first one is to have a clear vision of what you’re trying to achieve, and the goal is a clear vision is, you have a clear vision. You have a clear vision of what you want your users to experience, and if you have a good vision of what you want, a good vision of what the product has to be, then you also have a clear vision of what you want.
The second is to have a user vision. The user vision is, “I’m trying to do this thing.” The user vision is very simple.
The third is to have an external view. The external view is, “The product must be such that I have a clear vision,” and the external view is very simple. It’s, “If it’s not easy for me to understand, do it.” Now, as easy as that sounds, you have to think that a lot of times it’s not easy for me to understand. For example, your product has got, “OK, this is the way it works.” You tell me that and you expect me to go, “OK.” Well, you see, the product might not work that way. So, you have to keep the user in mind, all the time, and also be able to keep the developer in mind. You can’t be trying to build a product so that you build it a certain way, so that you get it to work right away. What you want is, a product that works and then, works in interesting ways. So, that’s where the developer and the user can learn to work together.
The fourth thing is, it’s got to be a clear vision. Now, sometimes you look at the vision and you say, “Oh, I can do this.” Then the question is, “OK, why?” Because the more simple the user vision is, then the less you have to explain to the user why the vision is the vision that it is. You should be a user and you should be a developer at the same time. You should be trying to do things in a way that’s most practical, that you can see clearly.
When you’re a user, you’re a user. And when you’re a developer, you’re a developer. That’s just the nature of human beings. One thing that I believe in very much is the power of the human imagination. There are things that we can imagine that we can’t necessarily imagine today. You can say, “I’m going to build the next Twitter today.” Or, “I’m going to build the next Facebook today.” And, they just kind of work out of the gate. Because of our visions, things don’t happen.
Things happen when you build products that people find useful. And then, they want to share those things. People find those things useful, then they think, “Oh, I wonder if it can be part of a service.” And then, they’ll think of what that service is. They’ll imagine it, and then they will try to bring it to life. And so, you get the idea that these products can come to life. And they can do that, not because you’re an exceptional developer who’s very good at writing code, but, because you’re not an exceptional developer. You’re just a human being. You’re just a person. And you’re very much a product of your environment. You’re very much a product of the time in which you live.
So, it’s great to have a background in computers. I mean, if you’re a developer, you really should be more than just a developer. You should be a product of your environment. And you should be aware of what it is to live in this environment. And also, you should be able to write software that other human beings can build. And that’s what you do with a lot of programming languages. You’re helping the community of human beings in your vicinity do something that they couldn’t do without the help of computers.You’re really creating things with other people. And that’s the kind of work you do with software.
But it’s also helpful to understand what it means to be a product of your environment. And that’s something that you can do with design. And when you design software, you really are helping your environment. You’re helping the people that are using your software do things that they couldn’t do without it. You’re creating things for other people. And so, that’s the kind of design you do. And so, you design things for the environment that you’re in.
There’s a famous cartoon called “You Too Can Be a Programmer.” And it’s really fun because, most of the time, people don’t know what that’s supposed to mean. They think that it’s a joke. But the joke is really funny.
So, the cartoon has a scene where there’s a little bird. And it’s flying around and trying to find the right place to build its nest. So, it flies around in a circle until it finds a perfect spot. And then, it’s able to build its nest there. And the nest doesn’t fit the environment because the birds in the environment didn’t know that it was there. They didn’t think that the nest was a good place to build a nest. But the bird, the little bird, thought it was great. Because the nest, built there, made the bird happy. It enabled the bird to do the things that it could have done with its nest elsewhere.
And that, to me, is one of the most beautiful things about software. It really is a product of the environment. It enables the things that it’s being designed for to do the things that they could not do without it.
At the same time, your environment is helping you do something. Software is a